Paula Radcliffe: “I am very proud to make a contribution to the cause upheld by Peace and Sport. Since I have been a mother I am much more aware of the desperate situations that some children in the world live in and this deeply saddens me. Sport is a simple, easy‐to‐implement way of giving landmarks in life to children who are left to their own devices and gives them values which can greatly enrich their lives. By supporting Peace and Sport’s initiative, I hope to encourage raising funds which will be used to give a better life to hundreds of youngsters.”

JB: “The New York Marathon is an exceptional race from every aspect! In terms of prestige, of media coverage, and of the number of participants, it’s the event which all running enthusiasts dream of competing in one day. For Peace and Sport, being officially linked to this race is clearly a great privilege. And from a personal point of view, I must say that I like the philosophy of the event where each participant can choose to run for a humanitarian cause of their choice, by being sponsored or through fund raising. In 2010 Marathon runners raised a total of 30 million dollars for charity! It’s an excellent example of a sports event which brings positive and tangible benefits to the lives of people in need.”