ONEXIM: a Peace and Sport founding partner since December 2007.
Established in 2007, the ONEXIM Group is a private investment fund in Russia. With capital assets of 25 billion USD, the Group focuses on investment in innovative technology, traditional energy and mining non-ferrous and precious metals. It has particular interest in nanotechnology, and hydrogen fuel cells, a source of sustainable energy that respects the environment.
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MERCURE INTERNATIONAL OF MONACO
Mercure International of Monaco (MIM) has supported Peace and Sport since its inception in 2007.
Founded in 1986 by Lebanese-born Mr. Adnan Houdrouge, Mercure International of Monaco started out as an import-export company for sports equipment. Demand grew rapidly, encouraging Mr. Houdrouge to open sports shops in France and in Africa, the continent where he grew up.
Over time, the MIM Group opened many shops under the City Sport brand, selling the most famous brand names in sport. The wholesale network in West Africa enabled MIM to have exclusive rights to distribute major names in sport (Adidas and Nike) and to gain recognition as a market leader in sportswear.
In 1995 after the CFA Franc was devalued, Mercure International of Monaco diversified its portfolio of activities by acquiring a supermarket chain in West Africa, mainly trading under the name SCORE.
With an intricate knowledge of distribution to the local markets, the superstores became a leader in West Africa.
Following this success, MIM branched out into fashion, telecommunication, catering, beauty products and real estate.
In 2004 Mercure International of Monaco was awarded the Monaco Business Award by the Monegasque government.
In 2007 the company signed a trading contract with Casino-Rallye Group which led to the SCORE superstores being changed to Casino Géant, a leading French hypermarket chain.
Mercure international of Monaco acquired the Go Sport franchise for the French Dom Tom and the Maghreb.
Since 2008, MIM has continued to develop its own concept as well as developing various international brands as franchises, making MIM an ideal partner on the African continent with 4,500 employees.
Passionate about sport, Mr. Houdrouge is Vice- President of AS Monaco Football Club and is also Vice-President and Ambassador of Peace and Sport.
Aegis Media, Europe's leading media consultancy and number four worldwide for marketing communication and media services, announced its strategic partnership with Peace and Sport during the Crans Montana Forum in 2007. Its subsidiary Carat Sport, a sports marketing consultancy, advises Peace and Sport on its operational and logistical plans, media and marketing strategy and researches partners for the organization.
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Video of speech by Georges Vanderchmitt, President of Carat Sport at the Peace and Sport International Forum 2009
LE PETIT TENNIS
Le Petit Tennis was created in 2001 by Jean-Philippe and Sibyle Fleurian, both former tennis champions.
It is a learning program that uses mobile tennis equipment and does not require a tennis court. Parents and schools do not need to invest in equipment. Le Petit Tennis provides qualified coaches who supply children with equipment that is adapted to their age group, including rackets, nets and balls. The lessons can take place in basketball courts, in school playgrounds or in classrooms.
This unique approach matches the needs of children. It helps to increase coordination skills, intelligence and sociability with other children. Children are not left to their own devices when following the program: they learn how to play tennis with other children and cooperate with each other through various different games.
Teaching techniques based on stories and role playing enable children to learn while having fun.
This method is particularly suited to vulnerable and poorly-equipped areas where Peace and Sport intervenes, notably Israel-Palestine, Colombia and Burundi.